Fashion Welt

News
News
News
News
News

Storecheck News

FROM ALL CITIES

Individual Storechecks Verkaufsförderung Mode Was sind die interessantesten Stores die besten shops kleidung außergewöhnliche Shops Die besten Shops Mehrwert für physische Geschäfte Mehrwert für physische Stores Concept Stores Concept Stores München Berlin Richtige Warenpräsentation Grundsätze der Warenpräsentation Warenpräsentation einzelhandel Warenpräsentation Kleidung Warenpräsentation Einzelhandel Übungen Was sind die wichtigsten Marken Top Marken 2019 Weltmarken Wie kann ich meine Ware besser verkaufen besser verkaufen einzelhandel produkt verkaufen beispiel verkaufspsychologie einzelhandel umsatzsteigernde Maßnahmen wie steigere ich meinen Umsatz Umsatz steigern stationärer Handel Gewinn erhöhen vorschläge Kundenfrequenz erhöhen Kunden ins Geschäft locken Präsentation Umsatzsteigerung Usp beispiele Unique selling point service Usp beispiele Marken Wie richte ich meinen Laden ein Wie ist ein Laden aufgebaut Ideen um Kunden anzulocken Wie erreiche ich mehr Kunden

Fashion Welt

Kundengewinnung Einzelhandel Kundenfrequenz Fashion Welt Bedeutung Store check Vorlage Store Check handel Preiserhebung im Einzelhandel Dokumentation von Werbemittelpräsenz Umsetzungsqualität von Werbemaßnahmen durch den Einzelhandel Präsentation und Vorhandensein von Pflichtartikeln Umsetzungsqualität von Verkaufsförderungsmaterial (VKF-Material) am Point of Sale Überprüfung der termingerechten Positionierung von VKF-Material am POS Franchise: Sicherung der vorgegebenen Umsetzung durch den Franchise-Nehmer (Systemkonformität/ Systemloyalität) Fashion Welt Flächendeckende und zeitlich parallele fotografische Dokumentation von Promotions

Neues aus der Welt der Fashion

Promotioneffizienz steigern Gezielt eingesetzte Promotions Erfolgreiches Promotion Controlling Marketingeffizienz stationär Efficient Marketing Richtige Produkpräsentation Produktpräsentation Messe Produktpräsentation Aufbau Warenpräsentation Modegeschäft Warenpräsentation Mode Mode präsentieren Warenpräsentation Bekleidung Kundengerechte Warenpräsentation Mode Mode präsentieren Kleidung richtig präsentieren Warenpräsentation Textil Grundsätze Textilien präsentieren wie präsentiere ich mein Modegeschäft Warenpräsentation erlernen Die besten Modestores Modegeschäfte München New York City

#ROTTERDAM 12.2019

DE BIJENKORF

STORE TIP

DE BIJENKORF was founded as early as 1870 in Amsterdam - the house in Rotterdam is one of the largest department stores in the chain, alongside The Hague and the flagship store in Amsterdam.

In the course of the destruction in World War II, the present house was rebuilt by star architect Marcel Breuer in 1960.

DE BIJENKORF's strategy led to the closure of numerous branches in 2014 in order to focus more on online retailing and premium product orientation.

Coolsingel 105

Mo-Thu 10-19h, Fr 10-21h, Sa10-19h

https://www.debijenkorf.nl

MARKTHAL

FOOD TIP

MARKTHAL stands for the unique spirit of architectural innovation in Rotterdam due to the severe destruction in World War II.

The MARKTHAL was completed in 2014 and is the only market building in which one can also live, there are a total of 228 apartments.

Arno Coenen's ceiling artwork describes fruits and vegetables, as in a Dutch still life, which are to be perceived by the viewer as from the perspective of insects.

Try the croquettes at HET KROKET LOKET, surely the best in Rotterdam!

Verlengde Nieuwstraat

Mo-Thu 10-20h, Fr 10-21h, Sa/Su 10-18h

#PARIS 12.2019

PRINTEMPS

STORE TIP

The LE PRINTEMPS Christmas windows are once again together with the neighbouring GALERIES LAFAYETTE one of the highlights this year for children, who can watch the moving animations on specially built ramps from morning until late in the evening. The windows were opened this year by Chiara Ferragni.

Since its opening in 1865, there have been two major fires, with the world-famous Art Deco dome being built after the second fire in 1923.

64 Boulevard Haussmann

Mo-Sa 9:35-20h, Su 11-19h

https://www.printemps.com

GALERIES LAFAYETTE

FOOD TIP

The GALERIES LAFAYETTE CHAMPS ELYSEES are probably the most sensational new opening of the year - a completely new "concept store" department store concept is being realised here, which relies on intensive customer advice and the use of the latest technologies.

The Danish architecture team BIG is responsible for the conversion of the beautiful 6500m2 Art Deco building and is currently making a name for itself worldwide with super innovative buildings.

60 Avenue des Champs-Elysees

Mo-Su 10:30-22h (partly open longer)

https://www.galerieslafayettechampselysees.com

#LONDON 11.2019

SELFRIDGES

STORE TIP

SELFRIDGES has been setting trends for years and is without doubt the most innovative department store in London, if not the world.

The world-famous yellow bags were introduced in 1992 as part of a company-wide marketing upgrade.

This year's Christmas campaign is under the motto "Future Fantasy Tales" and wants to tell futuristic Christmas ideas - very daring progressive, but also very cool and not necessarily heart-warming...

400 Oxford Street

Mo-Sa 10-21h, Su 11:30-18h

https://www.selfridges.com

HARRODS

FOOD TIP

HARRODS is not only one of the most famous department stores in the world, it is also Europe's largest with over 90'm2 and, after Parliament with Big Ben, the second most important tourist attraction in London.

The motto of this year's Christmas campaign is "The Kingdom of Christmas".

Since a few weeks the new menswear department has been opened on the 2nd floor, the largest in the world, very luxurious and competent, but unfortunately also angled and confusing - don't miss it!

87-135 Brompton Road

Mo-Sa 10-21h, Su 11:30-18h

https://www.harrods.com

OLAFUR ELIASSON

CULTURAL TIP

OLAFUR ELIASSON is one of the most famous Danish artists worldwide; he lives and works in Berlin.

His current retrospective at the Tate Gallery of Modern Art lasts until 5 January - sensational!

Olafur's "Weather Project" could already be seen here in 2003/2004, when he had a gigantic artificial sunlight installed in the huge turbine hall, which attracted over two million visitors at the time...

Bankside

Su-Thu 10-18h, Fr/Sa 10-22h

https://www.tate.org.uk

#ZURICH 11.2019

GLOBUS

STORE TIP

GLOBUS was founded in 1892 as J.Webers Bazar and was the first large department store in Switzerland. The main attractions at that time were electrically illuminated shop windows and fixed prices...

Especially in the pre-Christmas period, there is no department store in Europe that continues as consistently as GLOBUS shop window decoration in the interior. The Christmas decoration department is an absolute must, as is the irresistible DELICATESSA department in the basement...

Schweizergasse 11

Mo-Sa 9-20h

https://www.globus.ch

SPRÜNGLI

FOOD TIP

SPRÜNGLI is certainly one of the best confectioneries in the world. No matter if Luxemburgerli or Truffes du Jour, no matter if sandwiches or salads, no matter if cakes or marrons glaces, the offer is of the very best quality and unsurpassed. The perfect souvenir!

Since 1957 the Luxemburgerli have been the main speciality and the airier variant of the French Macarons and are offered in numerous flavours. Every month there is also a new seasonal creation. Absolutely enjoy fresh, the Luxemburgerli last a maximum of one to two days...

u.a. Paradeplatz

Mo-Fr 7-18:30h, Sa 8:30-18:30h, Su 9:30-17:30h

https://www.spruengli.ch

#BERLIN 11.2019

ANDREAS MURKUDIS

STORE TIP

ANDREAS MURKUDIS is located away from the classic shopping districts in the recently hip Potsdamer Strasse in a former industrial building that was formerly used by the newspaper "Tagesspiegel".

The generosity of the Concept Store and the very individual mix of brands and brand contents are unique in Berlin. The main store "81" specializes in fashion and is complemented by the two stores "77" and "98", where interior design is sold.

Potsdamer Strasse 81

Mo-Sa 11-19h

www.andreasmurkudis.com

C/O BERLIN

CULTURAL TIP

The C/O Berlin sees itself as an exhibition house for international photography and is located in the Amerika-Haus, which originally served as a cultural and information center for the USA in West Berlin.

Each year, up to 12 photo exhibitions are shown on a wide variety of topics.

The current exhibition "No Photos on the Dance Floor!" is dedicated to the legendary Berlin club scene from the post-reunification period until today and runs until November 30 - don't miss it!

Hardenbergstrasse 22-24

Mo-So 11-20h

www.co-berlin.org

COLOGNE 11.2019

APROPOS

STORE TIP

APROPOS has been around for more than 30 years and now, in addition to the flagship in Cologne, also in Dusseldorf, Munich and Hamburg.

In addition to luxury fashion by the world's most important designers, there is a huge selection of exclusive beauty and interior products.

You get to the store through a pink passage and immediately feel like in an oasis in the middle of the city: in addition to shopping, you can also go to the "Oscar" for lunch or a drink and enjoy the atmosphere. Cologne feels like a real metropolis here...

Mittelstrasse 12

Mo-Sa 10-19h

www.apropos-store.com

CATHEDRAL

SIGHTSEEING

The KÖLNER DOM not only stands for Cologne, but is also a monument of national importance and has been a UNESCO World Heritage Site since 1996.

The Gothic church was built in 1248 as a place of pilgrimage to the bones of the Three Kings. It was Goethe's efforts that enabled the cathedral to be completed in 1880. At the time of its completion, the cathedral was the highest building in the world with a height of 157m.

Since 2006 you can also admire church windows designed by Gerhard Richter: On 106 m2 more than 11000 glass colour squares a 10cm*10cm are randomly arranged. Don't miss it!

#FRANKFURT 10.2019

UEBERVART

STORE TIP

For more than 10 years, UEBERVART has been the coolest reference in Frankfurt for Urban Contemporary Menswear.

Here you'll find cool limited sneakers next to established brands like Acne, Aime Leon Dore, Aspesi, Stone Island, Comme des Garcons and many more...

The shopping atmosphere here is relaxed and cool, around the corner there are numerous cafes and pubs for relaxing as well as pure culture in the nearby Goethe House...

Kleiner Hirschgraben 14

Mo-Fr 10:30-19h, Sa 11-19h

www.uebervart-shop.de

OLD TOWN

SIGHTSEEING

The reconstruction of a destroyed old town is always an ambivalent matter: historical infusion or confession of history?

Frankfurt has succeeded in combining reconstruction with modern architecture: Since 2018, the Römerberg, which was reconstructed until the 1980s, has been extended by 35 new buildings, 15 of which are reconstructions of historic old town houses that were destroyed in World War II.

Cool little cafes, bars and shops lend the new quarter a unique flair that is gladly accepted by Frankfurters and tourists alike.

 

#VIENNA 10.2019

PARK

STORE TIP

Don't miss it! PARK was Austria's first concept store when it was founded in 2004 and is still a real institution for fashion experts in Vienna today.

Ann Demeulemeester, Comme des Garcons, Raf Simons, Bernhard Willhelm and many more are assembled here in their own combinations to the PARK typical style.

Since 2008, the PARK range in the associated online shop has also been inviting non-Viennese shoppers to shop.

Mondscheingasse 20

Tu-Fr 10-19h, Sa 10-18h

www.park-onlinestore.com

CAFE ELSE

FOOD TIP

Where you can get the best „Käsekrainer“ (cheese filled sausages) in Vienna has always been the subject of heated debate here. Our clear favourite are the „Bergkäsekrainer“ in Cafe Else, which are available here with hot mustard, fresh horseradish, baked garlic and breadcrumbs. Fantastic...

The Cafe Else is located away from the tourist streams opposite the Praterstern.

Here live music events and art exhibitions take place regularly, gladly accompanied e.g. by Georgian cooking. Check the Website...

Heinestrasse 36

Mo/Tu 17-1h, We-Su 10-1h

www.cafeelse.at

#COPENHAGEN 10.2019

AXEL ARIGATO

STORE TIP

AXEL ARIGATO sounds somehow Japanese, but it is Swedish.

The Swedish trend brand has been around since 2014. In addition to Gothenburg and Stockholm there are now own stores in London and since 07.2019 in Copenhagen.

Axel Arigato deliberately does without seasonal collections and traditional distribution channels and defines himself completely in his own way online, in art, music and architecture. Megacool.

Pilestraede 16                    
Mo-Thu 10-18h, Fr 10-19h,
Sa 10-17h, Su 12-16h
www.axelarigato.com

STICKS'N' SUSHI

FOOD TIP

No insider tip in Copenhagen for a long time, STICKS'N'SUSHI is now available more than 20 times, once also in London and Berlin.

The philosophy is not only to bring the freshest and most responsible products to the table, but also the special mix of Japanese cuisine and sticks specialities - our Favourite Stick Yaki Yagi - with air-dried ham on baked goat cheese ... definitely try it!

Sticks‘n‘Sushi Tivoli Haven (and others)
Mo-Thu 10-23h, Fr/Sa 10-0h, Su 10-22h
www.sticksnsushi.com

#FLORENCE 09.2019

SOTF

STORE TIP

SOTF stands for Store of the Future, and there's a reason for this: in the store, you can check all items for availability and size with Ipads without customer advice and then buy them on site without a customer advisor.

Cool brands with a focus on sneakers:

Adidas, Aries, Buscemi, Nike, Off-White, OAMC, Puma, Palm Angels, Superga and many more.

Cool store design: Proves that you can create a great shopping atmosphere despite a narrow, tube-like room.  

Via de Tornabuoni, 17/r
Mo-Su 10-19h
www.sotf.com

Giardino Bardini

SIGHTS

There are many beautiful views of Florence, but the view from the Giardino Bardini is certainly one of the most beautiful, and the park is a real secret tip for tourists.

The beautiful garden has its origins already in the 14th century: the highlight is a baroque staircase with a perfect view of the city; numerous statues, mosaics, caves and fountains underline the wonderful park atmosphere.     

Costa S.Giorgio, 2
Tu-Su 8:15-16:30/19:30h (depending on season)
www.villabardini.it

en_GB
de_DE en_GB